![]() ![]() Can you walk me through how the product works? What did you find in the data that was so interesting, and maybe talk a little bit about what you found along the way and how it’s made the product now? But it doesn’t necessarily tell you what to then do, what exact steps to take based off of your instinct that something might be wrong, Who says? Your instincts, they can keep your child from getting eaten by a tiger or to know something might be happening, going on. And another thing that we’re trying to counteract is there’s research, especially women, actually, feel like they’re supposed to have all the answers and do it all. Because when you become a parent, I mean, there’s no school, you just are thrown into it, and you’re supposed to figure it out somehow. They know that there’s a lot going on behind the scenes, a lot of data science going on behind the scenes, but it just works and their child’s now sleeping really well.Īnd so, with this Series A fund raise, we’d like to, of course, continue to develop the sleep solutions, but also to expand out into other common challenges for parents. And just people saying things like, ‘life changing,’ ‘it was like black magic,’ ‘like voodoo.’ And I think what they really mean by those terms is that they don’t necessarily know or care how it works. And, now fast forward to today, we have over 1.2 million families on the platform 4.9 out of 5 stars on the App Store. And the things that are not free, are very affordable, starting at like $5 a month really. And so we’ve built a lot of things that are completely free. And so I wanted to create something that would be able to help as many families as possible. The thing is, you know, working one on one with a sleep consultant is pretty expensive, and just realistically out of reach for most families. ![]() People, you know, said that it helped their marriage. And notice how it was amazing what a transformation it made, to not not just a child’s sleep, but also to the parents. We started to try this with other families. What I also realized was the data told one part of the story, it was really when pairing that with those who had pediatric sleep expertise, that the magic really started to happen. But in the data, there was some interesting stuff coming out. And so I started tracking everything, maybe went a little overboard with it. So that was the lens and approach I took. So with my background in the data side - I was at Berkeley, I did a triple major in electrical engineering, computer science, math and statistics and was working in software. I did everything like read multiple books, a pediatrician, nurse practitioner, everything and it just wasn’t happening. But it was not for lack of trying things. So I have three kids now, but my son woke up every two to three hours for 20 months, which is a kind of embarrassingly long time. Yeah, at Huckleberry labs, currently, we make a good night’s sleep accessible to every family. Interview has been edited for length and clarity. “You don’t necessarily win points for being cash efficient,” she said. They want to hear you sell the best-case scenario. While women tend to be honest about the obstacles, but you can assume that investors already know the likelihood you’ll fail. Entrepreneurs seeking funding should focus on the big picture when pitching to investors, Toh said. Times of E reporter Skyler Rossi interviewed Toh on a Zoom call about her journey building Huckleberry Labs and becoming the entrepreneur she is today. More than 1.2 million people have downloaded the app and the company has grown to 12 employees and a team of 20 pediatric advisors. Now, the Irvine, California-based company has raised a $12.5 million Series A round, led by Morningside Ventures, Spero Ventures and Tamarisc Ventures - bringing its total funding raised to $16 million. The app is free to download premium packages start at $5 a month - a much friendlier price than expensive sleep consultants. The result was an algorithm that can tell parents exactly when to put their baby to bed to optimize sleep time. A data scientist, she decided to get to the bottom of it herself, and began meticulously recording the conditions under which her son fell asleep and stayed asleep. She tried everything, from pediatricians’ advice to baby books, but nothing helped. Rather, her baby son would not sleep through the night. It wasn’t worry about starting a company that kept her awake. Jessica Toh co-founded Huckleberry Labs after many sleepless nights.
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